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I help your business be the one people choose

I'm Susie Steed, a freelance marketing director based in Colchester, Essex.

I used to be so bad at selling.

 

I didn't understand what people needed to see from my business in order to feel safe buying from me.​


So I made it my mission to understand.​

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And now I help other people's businesses be the one people choose.

Anyone looking for a service (including this one) needs:

​✅  reassurance that it will work

- testimonials, reviews, what other people say about you, awards, certification, social media and email newsletters are ideal for this. You can see my LinkedIn reviews. And my LinkedIn content too.

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✅  to know how much it will cost  

from £1,495 a month

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✅  and people need to know what comes next

- people need to know what comes next and what is expected of them.  What are they getting into? For outsourced marketing services, it depends on business size and the role I need to take on. But the minimum is weekly meetings with the owner or CEO. Other meetings with sales teams or existing marketing teams will take place as needed. My level of engagement will vary depending on the business need.

Clients won't choose you if...

...you're not showing them what they need to see. Humans require certain signals in order to feel safe making a decision. I make sure your business is giving out those signals.

If you decide to work with me, you'll find...

That I take ownership of your company's marketing and treat your business as if it were my own.

​I'm a hands-on marketing director.

 

I will work on strategy first but if I come into your business, I also like to fix the most obvious problems while we work on the theory.

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I understand that time and money are under pressure and so do what needs to be done.

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And I like dogs.

And who am I?

I began in magazines as a sub editor, then chief sub editor, then editor. Some are well known such as Tatler, Marie Claire and Which?.

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I moved into digital magazines and from there, into social media.

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I started a social media agency, which turned into a full service digital agency.

 

I've worked with hundreds of different types of businesses, running their organic and paid digital marketing. And running social media training courses, too.

I'm a generalist marketer, so I can come into a business and sort out the website, your socials, your email marketing, and oversee your paid marketing.

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At the core of my approach is understanding why we are likely to choose your business, or not.

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"Yes please, help my business be chosen"

My fees are from £1,495 a month. I will set out which activities will be covered each month as part of the strategy so that you can see a clear path to improved marketing and being chosen more often.

How to be Chosen is run by former editor and digital agency owner Susie Steed, in Colchester Essex. To get in touch, please fill out the form above or connect with me on LinkedIn.  I confirm that any form filling won't risk your data being used for marketing purposes unless you decide to opt in.

© 2026 by Susie Steed, How to be Chosen

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