Why do people (and AI)
choose one business over another?
People are finding your business. But are enough of them choosing it - and will AI choose it too?
I stopped asking: "How do we get people to see this business?"
And started asking "Why does someone choose a business, or not choose them? What is it that actually makes them decide?"
Before you spend any more...
...take a moment to look at your online presence through your ideal client's eyes
🎩 Are you hiding your prices?
🎩 Is it obvious what you actually do?
🎩 Are you making people work to find answers?
🎩 Why would someone choose you over a competitor?
🎩 Is your social strategy just telling everyone about your business?
Your company may be putting a lot of effort into marketing
...but not getting as much out of as you'd hope
Some of the fabulous companies I've worked with
Discover what's putting people off...
...what's stopping AI tools from recommending you... and put it right.
To get more enquiries,
you need to know why people don't buy
It can be as tiny as a spelling misake (reduces confidence)
Or as obvious as you making it hard for them to contact you (frustration/effortful)
"If only we'd known about you sooner, we could have saved ourselves so much time and money"
Rhiann M, Director, Essex
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