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Being seen is good...but being chosen grows your business

I'm an outsourced marketing director who'll help your £500k+ service business become the one people choose

Susie Steed

Your marketing may have stalled, or you have a junior team or agency needing direction

You need an experienced person you can trust to set the strategy and implement it.

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I wish we'd known about you sooner. We'd have saved ourselves so much time and money!

Rhiann M, CEO Sensational Minds

A few of the businesses I've worked with

Which?
Tatler
Essex Wildlife Trust
Beth Chatto's Plants & Gardens
NHS
Pimlico Plumbers
Macmillan Cancer Support
St helena Hospice
Uk Radiators

You don't want the cost of a fulltime hire

But you need someone:

✅ Experienced across all areas of digital marketing

 

✅ With a strong focus on behavioural marketing and what actually makes a person choose one business over another

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✅ Who can prioritise when the to-do list seems huge

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✅ Who will make your company stand out and be chosen more often

teamphoto with Susie

Training the team at St Helena

Your business, chosen more often

I help more people choose your business from £1,500 a month

Susie Steed in a top hat
When getting it wrong feels risky and costly

I work with high-trust businesses eg:

- solicitors

- accountants

- architects

- mental health and medical services. Any business where people need to feel that you're the safe choice. 

Susie Steed award Acceptance
Help people find you. Get mentioned by AI tools

To win people's trust online you need:
- strong, reassuring branding

- to appear professional, safe and human
- good social proof

- to be found by search engines and AI models (eg Claude & ChatGPT)

Susie Steed Top hat smiling
So your clients feel they're making the right choice

A potential client needs to see:

- that you genuinely understand their problem

- their situation reflected back to them via your marketing

- some idea of price

- how to contact you easily

Rich Yates, CEO Essex Wildlife Trust

"Susie created a great atmosphere. Always fun, and never felt like work. She had some genuinely fresh perspectives and insights. Highly recommend! 5️⃣⭐️"

Your outsourced, original marketer

I'm Susie Steed and I make businesses stand out and be chosen

I've been an editor, social media specialist, generalist marketer and digital agency owner.


Now, I help service businesses get chosen (and I wear a top hat).

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Get in touch for a same-day reply

How to be Chosen is run by former editor and digital agency owner Susie Steed, in Colchester Essex. To get in touch, please fill out the form above or connect with me on LinkedIn.  I confirm that any form filling won't risk your data being used for marketing purposes unless you decide to opt in.

© 2026 by Susie Steed, How to be Chosen

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