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Being seen is good...but being chosen grows your business

Marketing consultancy to help your £500k+ service
business be the one people choose

Susie Steed

You need people to choose your business more often.

You're marketing but don't have a senior marketer. You're doing all the right things but not getting the results you need.

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I wish we'd known about you sooner. We'd have saved ourselves so much time and money!

Rhiann M, CEO Sensational Minds

A few of the businesses I've worked with

Which?
Tatler
Essex Wildlife Trust
Beth Chatto's Plants & Gardens
NHS
Pimlico Plumbers
Macmillan Cancer Support
St helena Hospice
Uk Radiators

You don't want the cost of a fulltime hire

But you need someone:

✅ To show you the changes that will help more people choose your business

 

✅ To help you understand why people do or don't decide to work with a business

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✅ Who can help your team prioritise when the to-do list seems huge

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✅ Who will help your company stand out and be chosen more often

teamphoto with Susie

Training the team at St Helena

Your business, chosen more often

Help more people choose your business from £1,500

Susie Steed in a top hat

Be the business people choose 

I work with high-trust businesses eg:

- solicitors

- accountants

- architects

- mental health and medical services. Any business where people need to feel that you're the safe choice. 

Susie Steed award Acceptance

Get mentioned by AI tools

To win people's trust online you need:
- strong, reassuring branding

- to appear professional, safe and human
- good social proof

- to be found by search engines and AI models (eg Claude & ChatGPT)

Susie Steed Top hat smiling

Help us trust you and your business

A potential client needs to see:

- that you genuinely understand their problem

- their situation reflected back to them via your marketing

- some idea of price

- how to contact you easily

Rich Yates, CEO Essex Wildlife Trust

"Susie created a great atmosphere. Always fun, and never felt like work. She had some genuinely fresh perspectives and insights. Highly recommend! 5️⃣⭐️"

Why I can help your business be chosen

Because I focus on understanding what makes people choose.

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As an editor, I worked with words to make them easy to understand.

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As a social media specialist, I worked to understand what makes people engage.

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As a digital agency owner, I worked to understand what a business needs to achieve.

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As a believer in humans needing to trust before they'll buy, I work on understanding psychology, behavioural science, heuristics.

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Get in touch for a same-day reply

How to be Chosen is run by former editor and digital agency owner Susie Steed, in Colchester Essex. To get in touch, please fill out the form above or connect with me on LinkedIn.  I confirm that any form filling won't risk your data being used for marketing purposes unless you decide to opt in.

© 2026 by Susie Steed, How to be Chosen

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