top of page

Being seen is good...but being chosen grows your business

I'm an outsourced marketing director who will help your £500k+ service business become the one people choose

You need a senior marketer you can trust

Here are a few of the businesses I've worked with

Screenshot 2026-09-16 at 11.21.08.png
Screenshot 2026-09-16 at 11.22.12.png
ESSEXLOGOPRIMARYCOLOUR Copy.jpg
Beth_chatto_Gold-Green_RL.png
NHS_logo_PNG1.png
Pimlico_Plumbers_logo.png
st helena.jpeg
UKRads.com_Logo_Large_Version_RGB.avif

You don't want the cost of a fulltime hire

But you need someone:

✅ Experienced across all areas of digital marketing

 

✅ With a strong focus on behavioural marketing and what actually makes a person choose one business over another

​

✅ Who can prioritise when the to-do list seems huge

​

✅ Who will make your company stand out and be chosen more often

teamphoto with Susie

Your business, chosen more often

I help more people choose your business from just £1,495 a month

Susie_Branding_Headshots_21591_edited.jpg
When getting it wrong feels risky and costly

I work with high-trust businesses eg:

- solicitors

- accountants

- architects

- mental health and medical services. Any business where people need to feel that you're the safe choice. 

fdfb4baf-06c3-499b-9245-e776ac06d4a2_edited.jpg
Help people find you. Get mentioned by ChatGPT

To win people's trust online you need:
- strong, reassuring branding

- to appear professional, safe and human
- good social proof

- to be found by search engines and AI models (eg Claude & ChatGPT)

IMG_9354_edited.jpg
So your clients feel they're making the right choice

A potential client needs to see:

- that you genuinely understand their problem

- their situation reflected back to them via your marketing

- some idea of price

- how to contact you easily

Rich Yates, CEO Essex Wildlife Trust

"Susie created a great atmosphere. Always fun, and never felt like work. She had some genuinely fresh perspectives and insights. Highly recommend! 5️⃣⭐️"

Your part-time, passionate marketer

I'm Susie Steed and I make businesses stand out and be chosen

I've been an editor, social media specialist, generalist marketer and digital agency owner.


Now, I help service businesses get chosen.

  • Linkedin
IMG_1259.jpeg

Get in touch for a same-day reply

How to be Chosen is run by former editor and digital agency owner Susie Steed, in Colchester Essex. To get in touch, please fill out the form above or connect with me on LinkedIn.  I confirm that any form filling won't risk your data being used for marketing purposes unless you decide to opt in.

© 2026 by Susie Steed, How to be Chosen

bottom of page